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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. But carriers and brokers now realize that insurtech holds the power to help them build lasting, more satisfying relationships with clients and policyholders – especially as the economy enters uncertain times. Why is insurtech important?

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4 New Marketing Fundamentals Impacting the B2B SEO Professional

KoMarketing Associates

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Agents Broker Brand Relationships. Value is the Currency.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce Marketing Cloud

About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester. Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Connect with vital partners such as accountants, brokers, and financial providers. KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Built to help operate a business and meet compliance needs.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

Connect with vital partners such as accountants, brokers, and financial providers. KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Built to help operate a business and meet compliance needs.

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2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

Connect with vital partners such as accountants, brokers, and financial providers. KnowBe4 has been named a leader in the Forrester Wave(â„¢): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Built to help operate a business and meet compliance needs.