Martech

NOVEMBER 4, 2021

A couple years ago, a group from MIT, GroupM, and Melbourne Business School studied the accuracy of third-party data that is regularly collected and sold by data brokers as the foundation of programmatic advertising. Forrester found that only 12% of B2B marketers have high confidence in the accuracy of the data they manage.

Ad brokers 108

Ad brokers Forrester Internet Marketing Advertisements 108

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

OCTOBER 1, 2010

Yet despite using these one-off integrations, trying to manage all of these connections is painful, and two vendors have appeared that broker these identities, Janrain and Gigya. ( Disclosure: Gigya is currently a client ). Jumping on the bandwagon without a plan is not adding any value to anybody.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. According to this marketing study , the highest performing teams are 2.3x This study revealed that the highest-performing marketing teams were 9.7x Some of us will cough up $500 for highly respected research studies.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

TrustRadius Marketing

NOVEMBER 2, 2022

Connect with vital partners such as accountants, brokers, and financial providers. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Built to help operate a business and meet compliance needs.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Connect with vital partners such as accountants, brokers, and financial providers. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Built to help operate a business and meet compliance needs.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Connect with vital partners such as accountants, brokers, and financial providers. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Built to help operate a business and meet compliance needs.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52