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B2B SEO Mastery: The Comprehensive Guide for Modern Marketers

ClearVoice

It may involve creating informative white papers, webinars, and case studies catering to security-conscious businesses’ needs. It often includes detailed product or service information, industry-specific insights, case studies, and data-driven content.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

White Papers. Insert Media Brokers. Paper Merchants. Case Studies in Custom Content. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook.

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A B2B marketing guide (and how to be successful)

Choozle

Brokers and wholesalers. The awareness stage can leverage educational content in blog posts, guides and ebooks, white papers, industry research & analyst reports, and others. The decision stage can leverage vendor/product comparisons, case studies, and free trials. Companies that use their products.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Specific criteria carry specific point values, like +5 for downloading a white paper and +15 for attending a webinar. Posted by: Rebekah Donaldson | June 16, 2008 at 02:14 PM Getting the right leads can only be done through an effective "list broker" and basically no other way.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

So let's say you're trying to target real estate broker Boston as your search phrase, because you have a real estate brokering business. Let's say it's Boston real estate broker. Oh, here's a great white paper or free eBook something here's a Seth Godin speech in webinar form that you can download and listen to on your iPhone.