How to be indispensable: The CMO’s cheat sheet
B2BMarketing.net
FEBRUARY 8, 2024
At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. A tall order, CMO, a high bar set right upfront. Who needs to be nurtured with special communications and “managed closely” in order to ensure their buy-in? Each has merit.
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