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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. A tall order, CMO, a high bar set right upfront. Who needs to be nurtured with special communications and “managed closely” in order to ensure their buy-in? Each has merit.

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Social Media SEO: Understanding the Seismic Influence of Social Networks on Digital Marketing

Scoop.it

Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. Possibly the most significant aspect of social media SEO happens to also be one of the most tricky to incorporate into a functioning marketing strategy.

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Performance Optimization: Unlocking Potentials for D2C Growth on Shopify

Huptech Web

Regarding D2C brands, having a fast, responsive, and user-friendly website is similar to having an online shop that draws visitors in to browse, interact, and eventually make a purchase. The past few years have seen a massive increase in the direct-to-consumer (D2C) market, completely changing how companies connect with customers.

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From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. Winning government contracts is not as simple as pointing your existing sales and marketing engine at a new target. A business-to-stakeholder (B2S) marketing approach is what your company needs to win consistently.

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From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

If you are already marketing to “the government,” you understand that winning government contracts is a long sales cycle. After many years of B2G marketing experience, Bluetext is here to break down what gets your foot in the door and sustains success in business to government marketing. Memorability.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Ranked in order of highest review count in the past year. Remove language barriers with real-time language translation into 100+ languages. 2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. LEARN MORE.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.