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New Privacy Standards Coming to Apple & Google App Stores

Convert

The update — which was pushed out last week — populates the app stores with all-new privacy labels that make that information transparent and easy to digest for users. The required information includes revealing any analytics tools, ad networks, third-party SDKs, or other vendor code added to the app.

Privacy 105
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The power of customer data across the journey: Acquisition

Martech

Social media analytics (followers, likes, shares, etc.) As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. This includes: Demographic data (age, gender, income level, etc.)

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How to Leverage Intent Data to Drive More Business

NetLine

Fortunately, intent data has become a mainstay among business analytics to do just that. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

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How Apple’s iOS 14 Release May Affect Your Ads (& What to Do About It)

Single Grain

Sharing user data with data brokers such as email list providers. Similarly, Google measures conversions with the help of Google Analytics for mobile apps. Apple's recent data privacy policy is in accordance with their App Tracking Transparency (ATT) Framework. Configure Apple's SKAdNetwork.