An Interview of Steve Gershik of 28Marketing
ANNUITAS
JANUARY 10, 2011
You can read his blog at [link] or follow him on Twitter at @sgersh. I’ve seen marketers who take a few baby steps along the demand generation path, only to see them retreat into the smog of pointless trade shows, unrealistic branding activities and expensive PR efforts that have little or no traceable effect on revenue attainment.
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