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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). A majority of B2B marketers (59%) say they are “significantly” pressured to generate additional leads by upper management. LinkedIn Pulse ). HubSpot ).

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6 Best Free Digital Marketing Tools for Small Businesses (National Entrepreneurs Day Special)

Martech Advisor

In fact, research suggests that small businesses are responsible for 44% of all economic activity in the US, and over half of the total jobs in the country. To mark the importance of this sector, the third Tuesday of every November is designated as National Entrepreneurs Day. Tell us on LinkedIn , Facebook , or Twitter.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. But social media marketing spending will rise anyway.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. Marketing Charts ). Marketing Charts ).

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New Data: Should You Include Social Media Icons on Your Homepage?

Hubspot

Deciding what to include on your homepage, however, is an endless conversation amongst marketers. If you’ve ever been a part of designing (or re-designing) a homepage, you know that every detail -- from content and aesthetics to links and CTAs -- matters. Twitter, at 27.1% share of overall homepage links.

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Top 14 Social Media Management Tools for 2021

Oktopost

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Easy access to Canva design tool. No free plan.

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100 Game-Changing Content Marketing Statistics Every Marketer Should Know

Atomic Reach

Almost 77 percent of professional marketers and SMB owners that have used video marketing say that it has had a direct impact on sales. On average, marketing automation drives a 14.5 percent decrease in marketing overhead. 4 in 5 users have increased their leads by using marketing automation software.