ViewPoint

JUNE 29, 2017

PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now. That’s marketing’s job. Accountability in sales activity, from pipeline through forecast. An accurate forecast is critical to effective sales and marketing.

PointClear 204

PointClear Sales Qualified Leads Forecasting Paper 204

Onalytica B2B

JANUARY 8, 2019

When I started my career, activity-based marketing communications was the core focus to help grow branding awareness. Early on I wanted to measure the impact to these activities and experienced limitations in data, technology, alignment, and apathy. And the buying process needs to be made as easy as possible.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

NOVEMBER 15, 2010

But even with the most sophisticated marketing automation technology at hand, doing so can be a tall order. Does a Webinar registration imply more interest than a white paper download? A simpler, and more realistic way to leverage prospect behavior is to segment emails based on activity, or lack thereof.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

The Point

OCTOBER 14, 2010

Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. You can also send alerts to marketing – for example, if contacts are receiving too many emails (indicating that the system needs adjusting.). It makes a big difference for SEO and search traffic.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

PureB2B

DECEMBER 30, 2019

Like any other plan, there needs to be goals, tasks and activities that lead up to such goals and other milestones and projects that will need to be iterated and adjusted as time goes on. Find our how to make the best of your B2B marketing efforts by checking out our White Paper The Complete Guide to Data-Driven Marketing.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

The objective, like many other business activities, is to convert leads into sales. Today, marketers must develop a steady stream of new and relevant content to drive targeted traffic to their websites, attract new prospects, and nurture existing leads. SEO is a great concept and useful in achieving a goal.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Biznology

DECEMBER 26, 2012

This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities. And if you want some tips on how to keep your B2B data clean, have a look at my white paper, “Our Data is a Mess!

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80