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CTV advertising remains on the rise with new opportunities for Roku channel owners

ClickZ

So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. Apart from devices, Roku is #1 streaming platform in the US, with more than 43 million active accounts streaming content for over 14 billion hours. . The CTV market share among streaming platforms.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

internet users researching products and services online. ( 89% of Internet users aged 18-29 are active on social networks, versus 43% of those 65 and older. Millennials are, in general, not loyal to employers (91% expect to stay in a job for less than three years) but are loyal to brands (95% want brands to court them actively).(

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What to expect when you’re expecting #MarTech next month

chiefmartech

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. See the 2016 Stackies announcement post last month for details. 100 Marketing Technology Vendors Exhibiting Their Innovations.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. Actively manage it: Hide, add, and edit videos to create an engaging experience. Those are topics people are actively searching. Companies can use livestreams to deliver news, product updates, or exclusive behind the scenes peeks.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Actively manage it: Hide, add, and edit videos to create an engaging experience. Those are topics people are actively searching. Companies can use livestreams to deliver news, product updates, or exclusive behind the scenes peeks. Live is great for big announcements, product launches, interviews, and product demonstrations.

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