CTV advertising remains on the rise with new opportunities for Roku channel owners
ClickZ
OCTOBER 12, 2020
So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. Apart from devices, Roku is #1 streaming platform in the US, with more than 43 million active accounts streaming content for over 14 billion hours. . The CTV market share among streaming platforms.
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