Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. There is a crying need for this. Seed this on Newsvine.
WebMarketCentral
SEPTEMBER 29, 2009
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. There is a crying need for this. Prospective buyers are overloaded with information.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
JUNE 9, 2011
The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results.
Televerde
AUGUST 1, 2019
Examples of what stands under this umbrella (ella, ella, ella) are marketing activities such as events, digital advertising, email marketing, outbound campaigns, inbound marketing, direct mail, and the list goes on. Give your sales team what they need to convert all the leads you send over. Step 3: Choose your tech stack wisely .
PathFactory
SEPTEMBER 12, 2018
Glassdoor improved their buyer’s experience by activating all the content in their nurture programs to give prospects the power to guide themselves through their journey. As a result of their post-sale Content Activation strategy , they saw a whopping 3.5X Resonate emotionally. Create the right first impression.
Expert insights. Personalized for you.
100 
Let's personalize your content