LeadSloth

MARCH 16, 2009

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. I hugely enjoyed yesterday’s Boston session of the Silverpop -sponsored B2B Marketing University. Will Marketing automation and CRM remain separate?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 26, 2009

There are two basic approaches to this: use a flow chart, or present a list of steps. I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. My own opinion is quite firm: flow charts don't work. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

The table below presents a reasonably comprehensive list of demand generation (a.k.a. B2b marketing automation) vendors, with links to my reviews where I've written one. Tags: demand generation marketing automation software selection demand generation. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

ViewPoint

OCTOBER 13, 2015

It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function. With marketing automation it is a growing part of the job. Marketing Automation and Lead Management. Of course it is, but only partially. This is a home address and phone number.

Marketing Management 120

Marketing Management Sales Leads ActiveConversion Leads 120

Customer Experience Matrix

AUGUST 4, 2008

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system. Anyway, back to our talk.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40