LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. From Web Analytics to Demand Generation. Anonymous Visitor Identification.
Customer Experience Matrix
MARCH 26, 2009
There are two basic approaches to this: use a flow chart, or present a list of steps. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise. The area where this comes up more often than any other is the design of multi-step campaign flows.
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Customer Experience Matrix
NOVEMBER 5, 2009
But the other presenters disagreed, largely arguing that the separate groups have distinct needs. The discussion also segued into whether marketing automation and CRM will merge in the long run. I still suspect they will, driven by the need for ever-closer cooperation between marketing and sales teams in managing prospect relationships.
Customer Experience Matrix
NOVEMBER 18, 2009
The table below presents a reasonably comprehensive list of demand generation (a.k.a. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1. I'll be flying cross country to attend, so you could too.) B2b marketing automation) vendors, with links to my reviews where I've written one.
Adobe Experience Cloud Blog
NOVEMBER 27, 2009
The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. I also enjoyed the variety of presenters, each sharing their top tips and lessoned learned. He is certainly a great resource.
ViewPoint
OCTOBER 13, 2015
Some people make the case that artificial intelligence/ machine learning programs, such as Conversica , ActiveConversion , dbSignals , etc., I didn’t say the program talks to them, but it does communicate. are the answer. Growing Popularity of Outsourcing. Someone can say that follow-up is the salesperson’s job and they should do it.
Customer Experience Matrix
AUGUST 4, 2008
I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system. Anyway, back to our talk.
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