Smashmouth Marketing
JUNE 17, 2010
ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.
Customer Experience Matrix
JULY 11, 2011
The report actually covers 17 vendors, but the others either were not in the January edition or didn’t provide accurate year-earlier information. Some vendors provided partial information, so we had to do some interpolation. One obvious question is whether different segments of the industry are growing at different rates.
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Customer Experience Matrix
JULY 20, 2009
Information can come from sources beyond the lead itself. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails.
Customer Experience Matrix
JANUARY 11, 2011
Looking through my files and asking a few questions, here are vendors for whom I have reasonably reliable information: This gives an average of $171,000 per employee. These include ActiveConversion, Act-On Software, Genoo, LeadLife, eTrigue, Marqui, and others.
Customer Experience Matrix
NOVEMBER 5, 2009
The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)
Adobe Experience Cloud Blog
NOVEMBER 27, 2009
The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. I do wish there was more information on metrics and testing, but overall a great session. He is certainly a great resource.
Customer Experience Matrix
AUGUST 4, 2008
I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system. Anyway, back to our talk.
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