Customer Experience Matrix
NOVEMBER 19, 2008
My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. I spoke with Marketbright and Pardot this week and connected with ActiveConversion some time ago.
Customer Experience Matrix
JULY 8, 2009
ActiveConversion is not new but also has a low price point. The only important exception is LoopFuse , which I have deferred at the company's request. Silverpop's figures may also be inflated by its consumer email production business. The outlier here is eTrigue , a long-established player that I've never looked at in depth.
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Customer Experience Matrix
JANUARY 11, 2011
Given that these are fast-growing companies and the employee counts were based on figures for September or later, the average headcount through the course of the year was lower, meaning the revenue per full-time-equivalent employee would be higher – probably not so far from my $200,000 figure.
Customer Experience Matrix
NOVEMBER 5, 2009
The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)
Customer Experience Matrix
JULY 20, 2009
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services.
Customer Experience Matrix
JULY 11, 2011
The eight companies account for more than 90% of the total installations, so the exclusions are statistically insignificant.** There a few mid-sized vendors who didn’t make the report at all, including Act-On Software and ActiveConversion, which have about 300 clients each.
Customer Experience Matrix
NOVEMBER 18, 2009
- Entrepreneurs: these products are aimed at companies where the owner does their own marketing, or perhaps one employee who does marketing along with other functions. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com.
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