LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. Anonymous Visitor Identification.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. While called "web analytics" in both cases, the capabilities are not the same, nor are they intended to be.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40