Hubspot

MAY 7, 2020

Total email responses remained far below pre-COVID rates. While companies with more than 201 employees actually saw an increase in total sends during the week of April 27, they also saw the biggest decrease in their response rates with a -10% drop, while 1-25 and 26-200 had smaller dips at only 1% and 3%.

Advertising Benchmark 94

Advertising Benchmark Optimization Work Management Burn Rate 94

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Send campaign-specific messages to any segment of a target audience based on properties and include data for A/B testing and response rates.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98