Active Conversion Content Demographics Relevance Segmentation 
Sprout Social
OCTOBER 22, 2019
Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. And unless you know when they are active, you won’t have much success reaching them at the right time. Use existing demographics data. Conduct social listening to understand relevant conversations.
Adobe Experience Cloud Blog
MARCH 16, 2015
Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool. But, maybe you segment your audience out and learn that it is only affecting a certain demographic.
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