Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For example, take Active Conversion. Users can define an initial list, either imported from an external system or selected from the Active Conversion database.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pricing starts at $599 per month. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Industrial Marketing Today

AUGUST 27, 2012

The industrial buy cycle has not changed. P.S. That article has generated a very active conversation for both sides of the argument. This has worked great in the past but the Internet and digital marketing have changed how that process works today. However, the way potential buyers look for information has.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Optinmonster

MARCH 11, 2024

FOMO uses urgency to convince potential customers to buy before they miss out on a cool deal. Much like our mimetic nature, we’re wired to feel anxious about missing out on something that other people have or are buying. Pricing: Starts at $9/month. Pricing: Starts at $49.50/year. Pricing: Starts at $49/year per plugin.

Tools 67

Tools Work Management Marketing Management Best Practices 67

TrustRadius Marketing

JULY 11, 2022

Google Analytics Free Google Analytics 360 Cost $0 No upfront pricing*There is consistently reported pricing by other sources. Google Analytics 360 does not have upfront pricing but multiple sources report the same yearly cost of $150,000 for their starting plan. Adobe Analytics from Adobe Experience Cloud No upfront pricing.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

FEBRUARY 24, 2022

For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Marchex Engage uses conversation intelligence to empower sales teams to improve sales outcomes while delivering a better buying experience. Here is our list, which is organized alphabetically and not in any order of importance.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98