The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
Adobe Experience Cloud Blog
AUGUST 4, 2015
This process can be more effective than pay-per-click (PPC) ads or sponsored posts, as it allows active conversations in real-time that aid buyers in their research. Demand Gen Report’s 2014 B2B Buyer Behavior Survey shows that 72% of surveyed professionals look to peer networks for information when making B2B purchasing decisions.
Let's personalize your content