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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

The top SaaS companies are all leaders in demand generation. Consistent brand activation is necessary when your target buyer isn’t ready to purchase. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. Activation. Discoverability.

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How to Prove ROI for a B2B Social Media Strategy

KoMarketing Associates

Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness. Social Media Lead Generation. Social Media Traffic Performance. See screenshot below: Social Media Lead Nurturing.

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9 call analytics platforms for marketing teams to consider

Martech

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

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Sales and Marketing Performance Metrics and Why You Should Track Them

BenchmarkONE

You track the metrics and select ranges (some sort of benchmark) that signify ideal performance. In contrast, average-performing reps spend their time in the exact opposite way — 35% selling and 65% in non-selling activities. . Conversion/Win Rate. The conversion rate is simply the percentage of leads that become customers.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Long-form blog posts generate 9x more leads than short-form blog posts. If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. . Interactive Content Statistics. . Blogging Statistics . . #1. Social Media Examiner. . . #8.

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

Long-form blog posts generate 9x more leads than short-form blog posts. 81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. The takeaway: Strategy, benchmarks, and clear objectives are necessary for teams who want to see their content efforts pay off.