Tony Zambito

APRIL 12, 2011

When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others.    In the new social age, engaging is taking on a whole new meaning.   Social buyer personas today expect transparency.    The buyer being the object of engaging. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

markempa

MAY 25, 2005

To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Cullinane suggests the following to generate leads by harnessing the Word-Of-Mouth Process: Leverage The Influentials (aka Industry Experts ) Become a Recognized Expert - act like a thought leader. Leverage Your Social Network.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. It can work quickly, but it's a little gimmicky.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Great points on CEO vision and social Kjcrantz Well said.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 20, 2010

Are there differences between B2B and B2C in social media? The difference is actually very small, as the goal of social media is to make big companies act like small ones. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). So why wouldn’t you center you social media efforts in this area? Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129