Anything Goes Marketing

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Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. How am I doing this? With real stories!

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. You may see a theme here.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

PURLs act in the same way as they have your name as part of the URL and they take you to what you feel is an exclusive website designed just for you. Personalized URLS (PURLS): I like to think of PURLS like those place cards at weddings that have your name on it and tell you where you’re sitting. What do you do? You go find your table!

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