QuanticMind

DECEMBER 20, 2018

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. Dynamically suggesting products or services based on their needs. More targeted video marketing.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. 3 in 4 customers who conduct a local search on their smartphone visit a local business in the next 24 hrs – these customers are more purposeful and likely to make a purchase. SMX East 2017, Day 1. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

OCTOBER 26, 2017

Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu. Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. SMX East 2017, Day 3. Here are the quick hits: >> Quick Links to Day 3 Session Recaps.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40