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Ethical data management is a win for marketers

Martech

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance.

Ethics 103
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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined.

Privacy 80
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Consumer Data Laws in the US: Tracking the Latest Legal Updates

Zoominfo

From social media companies and hotels, to healthcare providers and dating sites, data breaches happen with discouraging regularity — and they often cost companies millions of dollars. Additionally, the CPRA will establish the California Privacy Protection Agency to enforce and monitor compliance with the CPRA.

Privacy 100
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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences

Litmus

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?