Martech

OCTOBER 15, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance.

Ethics 103

Ethics Work Management Marketing Management Paid Search Agency 103

SmartBug Media

JANUARY 17, 2020

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Zoominfo

AUGUST 11, 2022

From social media companies and hotels, to healthcare providers and dating sites, data breaches happen with discouraging regularity — and they often cost companies millions of dollars. Additionally, the CPRA will establish the California Privacy Protection Agency to enforce and monitor compliance with the CPRA.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64