Act-On Multi-Touch Attribution Search Engine Marketing SEM 
Hubspot
AUGUST 8, 2019
Marketers, can we be honest with each other for a second? Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM).
QuanticMind
OCTOBER 26, 2017
Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. QuanticMind is capping off day 3 of SMX East 2017 with even more tips and tactics from thought leaders in the search engine marketing industry. Attribution: “An Attribution Journey” by Adam Proehl.
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