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Digital Advertising – Key Trends Heading into 2020

Porch Group Media

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. Native advertising increases purchase intent by 18 percent. This means native advertising will account for 61 percent of total digital display ad spending in the U.S.

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Our Top 9 PPC Predictions for 2019

QuanticMind

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. More advertisers will start using Bing PPC. More advertisers will use chatbots to drive conversions.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. 3 in 4 customers who conduct a local search on their smartphone visit a local business in the next 24 hrs – these customers are more purposeful and likely to make a purchase. SMX East 2017, Day 1.

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The Complete Guide to Online Video Advertising

Outbrain

Let’s examine some of the top video advertising trends and what you need to know about using this medium. What is Video Advertising? Video advertising is promotional content that plays before, during or after streaming content. The Current State of Video Advertising. Digital Video Advertising Trends.

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What Are Google Discovery Ads? (Everything You Need to Know)

Single Grain

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties.

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SMX East 2017 Day 3 – Attribution, Video and Analytics

QuanticMind

DDA volume requirements – It should be noted that in order to use DDA, advertisers must have recorded a minimum of 15,000 clicks and 600 conversions within the past 30 days. Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. SMX East 2017, Day 3. An Attribution Journey .

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10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Content Marketing Institute

Can be presented as the main course or served as a pre-roll advertising appetizer. Video can be served as main course or pre-roll advertising appetizer, says @joderama. Are well suited to being consumed in both the desktop and mobile environments. When to use them. joderama Click To Tweet.