How B2B Marketers Can Contribute to EBITDA: 7 Best Practices
Heinz Marketing
JANUARY 23, 2020
For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). Focus more on sales enablement (increasing conversion vs new leads). Increasing yield and conversion on existing leads and pipeline is always more efficient than generating new top-of-funnel leads.
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