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B2B Email Marketing: Best Practices and Essential Tips for 2022

DealSignal

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation. Improving Email Deliverability.

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B2B Email Marketing: Best Practices and Essential Tips for 2024

DealSignal

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation. Nobody likes the old bait and switch.