DealSignal

DECEMBER 28, 2021

The goal of any demand generation manager or marketing lead is to create brand awareness and interest. Start by reviewing B2B demand generation best practices , strategies, and tactics you should bring with you in 2022 to boost your marketing-qualified leads. Chances are, you are already collecting intent data.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

DealSignal

DECEMBER 27, 2021

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation. Improving Email Deliverability.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

FEBRUARY 26, 2024

According to multiple surveys and reports, B2B marketers tend to use email marketing primarily for lead generation and lead nurturing, while other departments within the organization use email marketing for sales and customer retention. 59% of B2B marketers prefer email for lead generation. Nobody likes the old bait and switch.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52