Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. The journey also includes different levels of engagement through digital experience (DX) touchpoints.

Digital Experience Platform 102

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 102

Martech

JUNE 29, 2023

Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue. These experiences also generate compelling calls to action and personalized recommendations.

Touchpoints 103

Touchpoints Dwell SMS Cross-Selling 103

Martech

SEPTEMBER 16, 2022

Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. Additional reading.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Martech

MARCH 30, 2022

But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Get the daily newsletter digital marketers rely on.

Digital Asset Management 89

Digital Asset Management Enterprise Management CMS Development Work Management 89

Martech

DECEMBER 6, 2021

“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. Marketers were seen as the dreamers, responsible for building the brand experience. Digital personalization to increase engagement.

Paid Search Agency 135

Paid Search Agency Work Management Marketing Management Touchpoints 135

Top Rank Marketing

JULY 19, 2023

Acrolinx @Acrolinx Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better. Data such as seasonality, times of day, times of week, location, positioning, ad platform, campaign and others enable the platform to self-learn and make smart bid and budget decisions in real-time.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

Martech Advisor

OCTOBER 15, 2019

Using technology and software, the goal of CDM is to effectively deliver unique, personalized, real-time and channel-agnostic customer experiences. This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences. 4 reasons why marketers need to prioritize CDM.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84