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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

Identifying and understanding customers in the digital sphere is getting much tougher. Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads.

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Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

The fastest growing threats today are coming from outside the network — digital and social media and third party vendors. As the cyber risk landscape evolves, cyber risk management must evolve as well to truly ensure security, privacy and data protection. Audit your digital landscape.

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

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What Is Web 3.0? The Future of the Internet

Single Grain

will impact digital marketing. and Digital Marketing. are: Open – It’s ‘open’ in the sense that it’s made with open-source software developed by an open and available community of developers and accomplished in full view of the public. Book My Free Web3 Marketing Consultation . 1989-2005).