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Content marketing: What it is and why marketers should care

Martech

It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . How important is personalization in content marketing?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

Results” because nobody today would think of driving customer experience without data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations.

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Guide to what you missed at the fall 2021 MarTech Conference

Martech

Results” because nobody today would think of driving customer experience without data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations.

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Content Tech Overload? 3 Questions to Ask Before You Buy

Content Marketing Institute

When Cathy McKnight asks hundreds of tech-savvy marketers this question at the Intelligent Content Conference, many heads nod. We’re expected to be content superstars ,” Cathy explains. A good strategy helps you get more use out of your technology and helps the tech last longer,” she says. How do we use AI?

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Why we care about traditional content management systems, the original no-code tool

Martech

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

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CoreMedia Content Cloud for Cross-Channel Content Management

Valasys

CoreMedia, on the 13 th of January, 2020 introduced a B2B connector app to help brands create B2B content-experiences across diverse channels on the web. CoreMedia Content Cloud’s Commerce B2B Connector was built on Salesforce & is available on Salesforce AppExchange. What is Coremedia Content Cloud?