Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Optinmonster

MARCH 2, 2023

When your leads are qualified for marketing and sales, you’ll be more likely to convert them into paying customers. This can save you precious time, money, and resources. In this article, we’ll go over the basics of lead qualification and show you 5 easy ways to qualify leads with OptinMonster.

Sales Qualified Leads 69

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 69

ANNUITAS

OCTOBER 15, 2020

While these metrics can be a valid part of a strong demand marketing strategy, they don’t tell the whole story. When connected to those outcomes, these metrics can become meaningful, but standing alone, they become dangerous. Continuing to measure your success this way keeps you trapped in a cycle of random acts of marketing.

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

Marketing Insider Group

DECEMBER 1, 2010

How hard can it be? Well we need to focus on wringing out every lead and every deal from our funnels. Opt-outs increased and our brand image suffered — all because we were spamming our customers. And we often lack the guidance we can achieve from a proper strategy and planning process. It used to be so easy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Zoominfo

JUNE 24, 2020

Well, for starters, inbound prospects, by definition, choose themselves as leads. But it’s also important to consider several issues that prevent converting leads into buyers. Broadly speaking, an inbound lead refers to any prospect who personally reaches out to a brand to learn more. Inbound vs. Outbound Lead Generation.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Zoominfo

JUNE 24, 2020

Well, for starters, inbound prospects, by definition, choose themselves as leads. But it’s also important to consider several issues that prevent converting leads into buyers. Broadly speaking, an inbound lead refers to any prospect who personally reaches out to a brand to learn more. Sounds great, right?

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98