Why personalization in B2B e-commerce works and how your business can benefit
Sana Commerce
FEBRUARY 21, 2023
We all have a place in the brain (the reticular activating system, or RAS) that acts like an information filter. Key differences between B2C and B2B buying behavior B2C shoppers tend to buy mostly based on emotions, personal tastes and opinions. Refer to our privacy policy for more details. Welcome to the club.
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