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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

We all have a place in the brain (the reticular activating system, or RAS) that acts like an information filter. Key differences between B2C and B2B buying behavior B2C shoppers tend to buy mostly based on emotions, personal tastes and opinions. Refer to our privacy policy for more details. Welcome to the club.

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

In other words, motivate them to act on your offer now! This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? Handy tips about what?

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

The site redesign cycle of frustration Here’s a typical site redesign scenario: Our current site is more than 3 years old > Let’s do a redesign > Review new design mock ups > Love that cool new look with the scrolling thingies > Let’s launch the new site ASAP > What’s that “lorem ipsum dolor sit amet” on our pages?

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. What is content curation?

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How Display Advertising Benefits B2B Businesses

Valasys

The following might act as essential addendums to display ads: Videos. Rich Media Ads (Expandables): These comprise of the flash files that may expand when the user act together on mouseover (polite), or auto-initiated (non-polite). Display ads differ from search ads in numerous ways. How to Target Prospects with Display Ads.

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