ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Heinz Marketing

JULY 16, 2018

But businesses have not adapted yet. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! We cover a wide range of topics, with a focus on sales development and inside sales priorities. Whether it’s a taxi, a meal, a piece of furniture, etc.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40