Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. It all starts with SEO and not only does it make the list but really acts as the foundation for all the rest. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 1, 2010

Lists became “tired&# as response rates drops. But which ones are really working to drive our strategy and our business forward? In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here is a copy of the presentation Confessions of a B2B Marketer as well.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Directive Agency

JULY 26, 2016

Most SEO guarantees I’ve seen state a specific (high) result in a short span of time (months) which encourages shady crash and burn SEO. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. Ranking guarantees are not only unethical but they are also dangerous.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76