Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Colorado CPA. Right to opt-out of behavioral advertising. What Do All These Privacy Laws Have in Common?

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. It’s essential to discern at which stage in the funnel your advertising investment is utilized and yields the most return. First launched by The Trade Desk, UID 2.0

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Liveintent

DECEMBER 21, 2021

Check out our study , produced in partnership with Advertiser Perceptions, for insight on how advertisers will evaluate publisher partners in light of the cookiepocalypse. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Let’s take a look. First-party data. Apple’s iOS 15.

Privacy Protection 127

Privacy Protection CPA Cost per Acquisition Marketing Analytics Tools 127

Zoominfo

AUGUST 11, 2022

Even though these laws are specific to residents in their respective states, we recommend that your privacy policies adhere to the strictest measures, because it may not always be clear where consumers reside. Additionally, the CPRA will establish the California Privacy Protection Agency to enforce and monitor compliance with the CPRA.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Choozle

JUNE 13, 2022

Here are a few important global and national data protection laws to know as a marketer: The California Consumer Privacy Act (CCPA), The California Privacy Rights Act (CPRA) & other US laws. Europe’s General Data Protection Regulation (GDPR). State laws.

Privacy 75

Privacy Privacy Policies Opt-out Advertising Agencies 75

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. Colorado CPA.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52