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What is programmatic advertising?

Bannerflow

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. It’s a major component of modern advertising. How does programmatic advertising work? How do you create programmatic display advertising ?

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Social Media SEO: Understanding the Seismic Influence of Social Networks on Digital Marketing

Scoop.it

Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. Blending the Power of Social Media and SEO.

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The Ultimate Guide to Real Estate

Hubspot

That’s why we’ve compiled this guide, and our reasoning is twofold: to help consumers better understand the real estate process and to equip real estate agents to better market their business. The real estate agent acts as a liaison between buyers or sellers and the industry itself. Listing and marketing the property.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were.

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Your Guide to Choosing a Sales & Marketing B2B Data Provider

Zoominfo

Anyone in sales or marketing will tell you that finding and maintaining high-quality data is a full-time job. In the early days, B2B marketing data providers started as a way to sell contact information. In order to maintain an accurate and diverse database, companies must rely on many different types of data sources.

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The Ultimate Guide to Real Estate

Hubspot

That’s why we’ve compiled this guide, and our reasoning is twofold: to help consumers better understand the real estate process and to equip real estate agents to better market their business. The real estate agent acts as a liaison between buyers or sellers and the industry itself. Listing and marketing the property.

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Is Your Corporate Culture Conducive to Content Success?

Content Marketing Institute

? ? One of the most pervasive themes at this year’s Content Marketing World was the need for big changes in our industry. Digital marketing is always evolving, so it’s no surprise the 3,700 marketers in attendance would want to focus on the latest adjustments they should be making to their content strategies and tactics.