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Display advertising: glossary of key acronyms and terms

Bannerflow

An acquisition is determined when a user signs-up, makes a purchase, or performs a desired action in response to an ad. Ad agency. A company that provides services such as buying, tracking, creating, and planning ad campaigns on behalf of their client. Ad exchange. Ad network. Acquisition. Attribution.

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What is programmatic advertising?

Bannerflow

In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. You may even have read articles on how programmatic advertising will improve ad performance for your brand.

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Why You May Want to Rethink Data, Privacy, and Content

Content Marketing Institute

Did you follow the #PlaneBae saga as it jumped from social media channels to national news item? Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. What constitutes a valuable data exchange? HANDPICKED RELATED CONTENT: How to Protect Customer Data — and Your Company.

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The Ultimate Guide to Real Estate

Hubspot

The real estate agent acts as a liaison between buyers or sellers and the industry itself. The Broker. The real estate broker is considered one step above the agent. Similar to the square/rectangle analogy … a broker is an agent, but an agent isn’t a broker.) Otherwise, keep reading to learn more about real estate.

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The Ultimate Guide to Real Estate

Hubspot

The real estate agent acts as a liaison between buyers or sellers and the industry itself. The Broker. The real estate broker is considered one step above the agent. Similar to the square/rectangle analogy … a broker is an agent, but an agent isn’t a broker.) Otherwise, keep reading to learn more about real estate.

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What is display advertising?

Bannerflow

The display advertising questions we will answer include: What is a display or banner ad? What makes a successful display ad? What is a display or banner ad? The first banner ad appeared on the web in 1994 and was a little rectangular ad for AT&T on the first version of wired.com. What is a HTML5 banner ad?

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). Buyers are tuning out (or blocking completely) self-serving promotion and ads. Personalization. Influencer marketing.