ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Buzz Marketing for Technology

JULY 20, 2008

> read more Faster Music, Movie Downloads Possible With New P2P System (Apr. Language Acquisition. Statistics. Google Favored Over Other Search Engines By Webmasters (Nov. Womens Health. more topics. Mind & Brain. ADD and ADHD. Alzheimers. Depression. Gender Difference. Intelligence. Parkinsons. Perception. Psychology.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100