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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Open rate - The percentage of emails opened in any given email marketing campaign, or the percentage opened of the total number of emails sent.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Wikipedia definitions to level the playing field. Email marketing campaigns using buyer personas experienced 2X the open rate and 5X the click-through rate as those without them. Personas inform personalized emails that boost conversion rates by 10%. So I will give you yet another one. They simply need a revamp.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Brinker points out, however, that there has been some consolidation in that smaller marketing firms have been getting acquired by larger firms – and the original founders of these smaller firms then cash out after acquisition and go off to fund dozens more smaller firms. ” This led to an absolutely massive open rate.