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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. Marketers have a LOT of information to keep up with. Data, trends, forecasts, etc.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. Application: Direct Marketing campaigns.

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