Martech
MARCH 28, 2024
74% say that AI has positively impacted their ability to upsell or cross-sell. Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing.
Customer Experience Matrix
JULY 30, 2013
Sadly, the wave of acquisitions that swept the industry in the past year has made this harder: many major vendors are now part of a public company, which severely restricts the information they can share. We can no longer see the growth rates for mid-market heavy weights Pardot and Eloqua , but I’d be surprised if they beat Marketo.
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Heinz Marketing
OCTOBER 4, 2021
With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. So, on its way to selling more and more copies and here to share more of it for free to you, Sangram , thank you so much for joining us today. We needed that.
PureB2B
MAY 30, 2022
For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.
Heinz Marketing
FEBRUARY 26, 2018
Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Matt: If you’ve listened to this show in the past, you know that we are as guilty as a lot of media marketers in that we spend the majority of our time talking about acquisition. Matt: Yeah, I whole heartedly agree.
chiefmartech
JUNE 6, 2016
Marketo’s acquisition by Vista is not “consolidation.” It’s possible that they may sell to a direct competitor — true consolidation — at that time. Sure, there will be some cross-product enhancements that will be helpful. But neither one significantly alters the structure or dynamics of the industry.
markempa
SEPTEMBER 13, 2017
Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). One of them, before I started Eloqua in 2000, was as a research scientist. I got the idea while I was at Eloqua. Are you connecting with and empowering your customer advocates?
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