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Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

NOVEMBER 20, 2017

Matt Heinz: I was going to say, somebody better go to GoDaddy and get Account-based Partnering.com right away. Companies needing to get their sales and marketing teams together and aligned on things like, who the target buyer is and what the buying process is. Very quick it happened. Making sure your messaging is aligned.

Top of Funnel 52
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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

AUGUST 24, 2022

When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. What’s the Problem With Personas?

High Quality Lead 59
High Quality Lead Ideal Customer Profiles Research Enterprise Management 59
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