Online Marketing Institute

NOVEMBER 8, 2010

Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI. Application: Calculate the ROI of both client retention and client acquisition through analysis of growth plans, customer turnover, and conversion rates.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Sword and the Script | B2B

DECEMBER 26, 2023

While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention. AI goes guerilla “More AI-generated guerilla marketing tactics.” ~ Devon Dalton , Growth Marketing Manager, Lunio 29.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Buzz Marketing for Technology

JUNE 27, 2008

We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. Guerilla News Network. The story of KM so far has been, for the most part, a failure -- failure to articulate, to imagine, and to implement.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100