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Scaling every stage of your ABM Program with Insight

Business Brainz

According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals. Sophisticated and relevant content can be produced with the help of insight.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Recommended Resources from B2B Marketing Experts. Ardath Albee.

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No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

I’ve read dozens of reports that survey marketers on their challenges and eventual solution, part of which often includes investment in new technologies. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. Gartner’s The Magic Quadrant Reports. LUMA Partners’ LUMAscape Reports.

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No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016

Content Standard

I’ve read dozens of reports that survey marketers on their challenges and eventual solution, part of which often includes investment in new technologies. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. Gartner’s The Magic Quadrant Reports. LUMA Partners’ LUMAscape Reports.