Analytics - B2B Marketing Zone

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

NOVEMBER 13, 2015

How Predictive Marketing Can Help You Acquire New Customers. By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. But marketing and sales may not be aligned on the same path to get to that end.

Acquisitions

Acquisitions Planning Lead Scoring Lead Ranking

Marketing’s Role in the Age of the Customer

Lattice

MAY 17, 2016

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. In fact, Forrester thinks this age of the customer is a 20-year business cycle, and that this power shift towards customer will continue for a while. Image courtesy of Forrester Research, Inc.

Forrester

Forrester CMO Demand Generation Acquisitions

B2B Marketing Zone

Lattice

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Marketing’s Role in the Age of the Customer

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