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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

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Top 3 Excuses from ABM Naysayers

DemandBase

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. But what happens if you’re committed to Account-Based Marketing and stakeholders haven’t seen the light? Excuse #1: We’re not ready for ABM.

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How to Optimize the Cost of B2B Marketing

Valasys

Centralization – Marketers should question themselves whether they are able to efficiently leverage resources through centralized marketing endeavors across omnichannel. Optimizing the cost of B2B marketing doesn’t mean that marketers need to compromise upon the quality of their campaigns.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

Thus, making sure that the keystone products or services are available as well as reasonably priced is the key responsibility of the marketers. The generation of dependable insights with the help of the MBA (Market Basket Analysis) normally requires large volumes of transactional data to be processed.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

Finding an email marketing tool that suffices the requirements of your business isn’t a herculean task. Email marketing services are mostly consistent, though features & prices may vary slightly. Why Use Email Marketing Tools. The price is based on the email volume sent. GetResponse : .

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How to Define & Measure Social KPIs – Part 4

Valasys

However, how to set the Social Media KPIs, remains the question that bothers the marketers. While architecting, this Social Media KPI, the marketers should keep in mind whether they are spending an ample amount of currency to optimize their omnichannel marketing endeavors.

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How to Define & Measure Social KPIs – Part – 2

Valasys

Often the sudden decline in the total number of brand followers is attributed to some negative sentiment regarding the brand, which can be any negative news about the stakeholders or even the simpler things such as the drop in the market share prices or a tweet evoking negative emotions amongst the followers. PANEL DISCUSSION.