Engagio

NOVEMBER 20, 2017

Insight drives Account Based Marketing. The depth of research will reflect which tier a given account is in. Whether it’s done by your Marketers, Account/Sales Development Reps or Sales Executives, it’s hard to do ABM without it at any tier. What you need to research for Tier 1 accounts.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Engagio

APRIL 18, 2018

We’ve been documenting the general best practices of a six-step Account-Based Marketing strategy. Step one was to align sales and marketing around a list of target accounts and existing customers that are most likely to deliver revenue. InsideView. Purchased. D&B NetProspex. DiscoverOrg.

Account Based Marketing 54

Account Based Marketing ABM Contacts Reachforce 54

B2B Marketing Directions

DECEMBER 9, 2018

Given the continuing interest, it shouldn't be surprising that several research studies performed in 2018 address the topic of sales-marketing alignment. The research indicates that some companies have made meaningful progress in improving the quality of the marketing-sales relationship. Where Do We Stand?

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

SalesIntel

APRIL 19, 2024

ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Inquire about training resources and materials offered by the provider, such as documentation, tutorials, webinars, or personalized training sessions.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Inquire about training resources and materials offered by the provider, such as documentation, tutorials, webinars, or personalized training sessions.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Nudge.ai

DECEMBER 8, 2017

InsideView: Shows B2B companies who to engage, why and when to reach out, and how to connect. Leadgenius: Custom B2B Contact & Account Data. DocSend: Find and share the documents that close deals. Drift: Conversational marketing platform that qualifies leads for you. Top 8 B2B Marketing and Sales Alignment Tools.

Marketing Automation Services 51

Marketing Automation Services Enterprise Management Lead Scoring Lead Ranking 51