Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. ABM isn’t new, though. It has been used by B2B marketers for well over a decade.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Paid Content 116

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. For B2B SaaS companies, having a robust ABM strategy is key to growth. We’ll be covering… What is an Account-based Marketing strategy? How does ABM work? How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. For B2B SaaS companies, having a robust ABM strategy is key to growth. We’ll be covering… What is an Account-based Marketing strategy? How does ABM work? How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

Done right, Account-based Marketing (ABM) has the potential to generate demand, and then some. . For B2B SaaS companies, having a robust ABM strategy is key to growth. What is an Account-based Marketing strategy? How does ABM work? How does ABM work? Image Source .

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing Strategy 52

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Final Thoughts What is Intent Data? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Final Thoughts What is Intent Data? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62